The Athena group brings over 20 years of experience in providing unique youth sports opportunities both in the US and overseas. Athena has partnered leading sporting organizations such as FC Barcelona, Juventus, Arsenal FC and Atletico Madrid as well as many of the world’s leading schools and universities to provide exclusive programming not available anywhere else.
About Rafa Nadal Academy
The Rafa Nadal Academy by Movistar is one of the world's leading tennis centres. The Academy boasts state-of-the-art facilities, modern infrastructure and a team of experienced professionals who enable the implementation of sports and academic programmes based on teaching excellence. The Rafa Nadal Academy by Movistar is located in Manacor, Rafa's native town. It is an ideal location as it is just 10 minutes from the coast and 35 minutes from Palma de Mallorca, whose international airport is very well connected with all European countries. The essential goal of this project created by Rafa Nadal and his whole team is education through sport using sporting and academic programmes that focus positively on personal development and comprehensive education of the players.
Contact: Marta Ramos, Director
212 796 8350
The two organisations, which share values such as tolerance, respect and integrity, have struck a three-year alliance which will include joint events, educational projects and an international strategy
Madrid, 22 February 2021. LaLiga and the Rafa Nadal Academy by Movistar (RNA) have signed a framework collaboration agreement to share experience and knowledge and mutually reinforce the reputation of both brands nationally and internationally. The alliance, which covers the next three years, will see the organisations offer two-way support and launch a series of joint projects and initiatives.
This agreement is based on the values shared by the two organisations which have proven fundamental to their success: hard work, tolerance, respect, integrity and commitment, among others. These values are instilled in young people by LaLiga with projects such as the Values School and Future Fan, as well as the Integrity Talks given to players at LaLiga's offices. The Rafa Nadal Academy by Movistar focuses on promoting and fostering these same values which form the basis of its teaching method, both in terms of technique and in terms of sporting strategy and physical training.
In the words of LaLiga President, Javier Tebas: "Our alliance with the Rafa Nadal Academy by Movistar represents another step forward in our bid to expand the world of sport. Rafa and his team will help to promote the values that are fundamental to us and to give even greater visibility to the LaLiga brand."
Meanwhile, Rafa Nadal assured: "Since we opened the Academy in 2016, we’ve grown consistently both nationally and internationally, and we believe that this collaboration with LaLiga will be of great value to us. Our teams have been working together for some time now on some very exciting projects which I hope we’ll see come to fruition soon. I’m sure that this partnership between the two brands will be very positive”.
Joint events and educational projects, among other activations
The initiatives that will be carried out over the next three years include holding a range of competitions at the facilities of the Rafa Nadal Academy in Manacor, such as a LaLiga Promises tournament (Under-12s) and the hosting of one of the stages of LaLiga Genuine Santander, the competition for people with intellectual disabilities launched by the LaLiga Foundation and the clubs. Also forecast is the possibility of LaLiga creating a temporary travelling exhibition at the Rafa Nadal Museum.
In addition, there are plans to launch joint educational activities such as teaching some of the MBA credits for the LaLiga Business School at RNA facilities.
Another of the projects under consideration is the partial or full hosting of LaLiga Summer Camps at the headquarters of the Rafa Nadal Academy by Movistar and/or at a new LaLiga site that will open soon in Madrid. The two organisations are also evaluating the possibility of creating a joint programme including football, tennis and languages for all attendees.
The international impact of this framework collaboration agreement can be seen in some of the initiatives included in the deal. Among them is the possibility of holding joint events in strategic territories for both organisations.
Furthermore, LaLiga will make its network of international offices available to RNA in order to collaborate in extending the international reach of the academy and enhancing its visibility in new territories.
These are just a few of the activations which will be carried out over the next three years by the two organisations. LaLiga and the Rafa Nadal Academy are confident that the project will be able to continue transforming and expanding over time, taking on new commitments and creating new opportunities for collaboration.
LaLiga is a global, innovative and socially responsible organisation, a leader in the leisure and entertainment sector. It is a private sports association composed of the 20 teams in LaLiga Santander and 22 in LaLiga SmartBank, responsible for the organisation of these national professional football competitions. In the 2019/2020 season, LaLiga reached more than 2.8 billion people globally. With headquarters in Madrid (Spain), it is present in 41 countries through 11 offices and 44 delegates. The association carries out its social action through its Foundation and is the world's first professional football league with a league for intellectually challenged footballers: LaLiga Genuine Santander.
To mark the start of the Grand Slam season, the Rafa Nadal Academy by Movistar has opened a new space on its premises dedicated to the Australian Open.
Located in the Sports Café restaurant, the space dedicated to the AO will be an ideal spot to enjoy the first big tournament of the tennis season.
Presiding over the space is an image of the prizegiving ceremony following the 2017 final, in which Rod Laver, one of the best players of all time, presented the champion and runner-up, Roger Federer and Rafa Nadal, with their trophies after an epic duel that went to the Swiss player in the fifth set.
In this area of the Academy, designed for the relaxation of players and fans alike, some of the iconic Australian Open images, such as its centre court, the emblematic Rod Laver Arena, are represented. As well as Rafa Nadal (2009 champion) and Roger Federer (6-time winner of the AO), Novak Djokovic, who has won the tournament 8 times, is also included in the space.
Método exclusivode entrenamiento
Entrenamiento mentalalto rendimiento
The facilities of the Academy have been adapted to comply with the safety and hygiene protocols established by health authorities. Thanks to synergy with QuirónSalud (healthcare partner of the Academy), during the last few months, the Rafa Nadal Academy by Movistar has been considered a success story by the press and international institutions, and an example of safety and trust thanks to its management during the health crisis caused by COVID-19.
Below are some of the safety measures that will be implemented to prevent COVID-19 contagion during the coming summer months:
To guarantee a safe environment, all players and guests of the Rafa Nadal Academy by Movistar must comply with the health measures approved by the Government of the Balearic Islands, which include restrictions on the entry of passengers to Mallorca.
The preventive measures associated with the current pandemic for our players enrolled in the Junior Programs will be confirmed by the Players Desk team before the arrival of the players and their families, according to the context upon arrival. In coexistence with the official measures decreed by the health authorities to access the island of Mallorca, an antigen test may be carried out upon arrival in order to guarantee the safety of the player community. The Rafa Nadal Academy by Movistar will cover the entire cost of these tests.
Today we are winning the matches that we will play tomorrow.
We want you to know how important you are to us and to remind you that together we will come out on top.
For this reason, and to adapt to your personal circumstances, at Rafa Nadal Academy by Movistar we offer you the possibility of modifying or cancelling your new reservations at no cost if you do so at least 48 hours before starting your stay with us. We will play again soon!
Get ready – your best matches are yet to come!